Book

The Health Advocate’s Basic Marketing Handbook

New! Third Edition (2023) now available!

Book 3 in the Health Advocate’s Career Series

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This book was written for:

Patient Advocates
Patient Navigators
Care Managers
Private Case Managers
Midwives
Doulas
Therapists
Health Coaches
Yoga Instructors

Massage Therapists
Acupuncturists
Elder Care Professionals
Nursing Home Advisors
Medical Bill Reviewers
Health Insurance Advisors
Medical Legal Advisors
… and other health or patient advocates

From the back cover:

As a health advocate, you may think about marketing and shudder. You understand its importance, but marketing seems like an incomprehensible time and money eater that just takes you away from your advocacy work.

Marketing doesn’t have to be that difficult to understand or plan. Nor does it need to be expensive to implement. In fact, once you understand the basics, and see how they apply to your business, you’ll find yourself thinking of new ideas on a regular basis. You might even like marketing!

With 20+ years of marketing experience working with hundreds of professionals and businesses, the author, Trisha Torrey, began focusing her work on health advocacy in 2004 after suffering her own healthcare challenges.

Now she has written this book for you—a must-have if you run a health advocacy or coaching business, or hope to start one. Your business success will be defined by your marketing success. It’s that important.

How this book can help you:

Optimize your outreach with advertising, your website, public relations, newsletters, print materials and more
Understand your target audiences and the messages that will speak to them, enticing them to do business with you
Maximize your marketing budget with low and no-cost promotional tactics
Brand yourself and your business
Develop an effective marketing plan
Learn web basics including SEO (Search Engine Optimization)
Here’s the Table of Contents
Here’s the Index

Did you know?

You can purchase this book along with the other two books in the Health Advocate Career Series at a huge discount! Learn more.

About the author, Trisha Torrey:

After 20+ years of working with hundreds of professionals and businesses, the author, Trisha Torrey, began focusing her work on health advocacy after suffering and overcoming her own challenges with the healthcare system.

In 2009, she founded the Alliance of Professional Health Advocates, a service that supports the business needs of health advocates, and AdvoConnection.com which helps patients locate an advocate or coach who can help them.

Now she has written this easily understandable marketing handbook for you—to help you build your marketing plan, then execute your plan to promote your services, build your business — and thrive.

About the publisher, DiagKNOWsis Media:

The Health Advocate’s Start and Grow Your Own Practice Handbook is published by DiagKNOWsis Media and is one of many patient and advocate support activities that DiagKNOWsis provides. Learn more about the publisher.