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The Health Advocate’s Advanced Marketing Handbook

Book 3 in the Health Advocate’s Career Series

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This book was written for:

Patient Advocates
Patient Navigators
Care Managers
Private Case Managers
Midwives
Doulas
Therapists
Health Coaches
Yoga Instructors

Massage Therapists
Acupuncturists
Elder Care Professionals
Nursing Home Advisors
Medical Bill Reviewers
Health Insurance Advisors
Medical Legal Advisors
… and other health or patient advocates

Note: This advanced book will be difficult to understand until you have made your way through the basic marketing concepts covered thoroughly in The Health Advocate’s Basic Marketing Handbook.

You’ve mastered the basics from The Health Advocate’s Basic Marketing Handbook and now you’re ready to take the next steps…

This advanced marketing book will help you assess what’s working and what isn’t. You’ll command respect as the expert you are, then earn more revenue for you and your practice as a result. You will uncover new audiences who will hire you or influence others to do so. You’ll learn how to make your brand work harder, and to take advantage of the many excellent opportunities for marketing yourself and your practice online.

How this book can help you:

Make your brand work harder for you
Develop your niche and market it appropriately
Become a respected expert in your field
Discover new target audiences and influencers
Expand your use of the web for marketing
…and much more
Here’s the Table of Contents
Here’s the Index

Did you know?

You can purchase this book along with the other two books in the Health Advocate Career Series at a huge discount! Learn more.

About the author, Trisha Torrey:

After 20+ years of working with hundreds of professionals and businesses, the author, Trisha Torrey, began focusing her work on health advocacy after suffering and overcoming her own challenges with the healthcare system.

In 2009, she founded the Alliance of Professional Health Advocates, a service that supports the business needs of health advocates, and AdvoConnection.com which helps patients locate an advocate or coach who can help them.

Now she has written this easily understandable marketing handbook for you—to help you build your marketing plan, then execute your plan to promote your services, build your business — and thrive.

About the publisher, DiagKNOWsis Media:

The Health Advocate’s Start and Grow Your Own Practice Handbook is published by DiagKNOWsis Media and is one of many patient and advocate support activities that DiagKNOWsis provides. Learn more about the publisher.